The IDFA is the largest and most prestigious drug-free organization in the country. Businesses can expect publicity at each event as well as promotion on all posters, ads, online and in the media leading up to the show. Thousands of posters will be displayed at Health Club Facilities, and related businesses throughout Canada and the U.S.
IDFA events also have quite an immense Internet presence. Major marketing campaigns for 2013 including printed posters, flyers and digital newsletters will be available soon. If you are seeking maximum exposure of your business get involved NOW.
BIGGEST NATURAL ORGANIZATION IN CANADA
IDFA continues to expand every year and now hosts 11 shows in British Columbia, Alberta, Ontario, Manitoba and Quebec. There may be another show added by the time you read this.
Since 2005 the IDFA has 3,633 athletes competing in the shows. We started in 2005 with 38 athletes competing that year to where we are in 2012 with over 750 athletes competing that year.
HUGE WEB PRESENCE
The Official IDFA Website boasts over 3,000,000 hits to date.
IDFA WEB COMMUNITY
Facebook, over 20,000 fans, http://www.facebook.com/InternationalDrugFreeAthletics
Twitter, over 5,800 followers, https://twitter.com/IDFAshaun (@IDFAshaun)
Youtube, over 90,000 video views, http://www.youtube.com/user/IDFAathlete
TRANSFORMATION CHALLENGE ACROSS CANADA
46 participants entered the IDFA Transformation Challenge across Canada in 2012. We are looking at increasing this number in 2013 to over 75.
2012 OFFICIAL IDFA POSTERS
TV MEDIA COVERAGE
- IDFA featured in Discovery Network documentary “Tribes of the 21st Century: Bodybuilders”
- IDFA filmed for Tosca Reno’s television show on W Network
- IDFA featured on CityTV, CP24, and Rogers Television’s Daytime Toronto
Show tickets at IDFA events are always in high demand.
PRINT MEDIA COVERAGE
Inside Fitness, Oxygen, MuscleMag, Toronto Sun, Metro Calgary, Beyond Fitness and many more.
CELEBRITY GUESTS & HOSTS
- Trish Stratus (former WWE champion) has been a Special Guest and Award Presenter.
- Universal Recording Artist Jully Black has been a Special Guest Host of IDFA events.
- Anthony Reagan of 680 News.
- Cara Fullerton, TV reporter and anchor, for Global TV.
IDFA PRO SHOWS
IDFA Pro Shows draw top competitors from Canada, USA, France and UK with prize money awarded.
TOP ATHLETES FROM AROUND THE WORLD
Thousands of Athletes compete at our events from as far as the UK, France, Pakistan, USA (Alabama, Washington, Ohio, New York, etc), Cayman Islands, and across Canada (British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Quebec, PEI, New Brunswick and Nova Scotia).
IDFA Events are held in the most prestigious theatres such as Sandra Faire- Ivan Fecan Theatre (home of “So You Think You Can Dance Canada”), Jane Mallett Theatre (StLC), Canadian Museum of Civilization, and the Glenn Gould Studio (CBC).
IDFA FOUNDER IN THE MEDIA
To further promote the IDFA, Shaun has been featured in many different medias including eTalk, SunTV, Discovery Network, City Pulse, Perfect Fit, Inside Fitness Magazine, Beyond Fitness Magazine, Toronto Sun, Daytime Toronto and The Art of Building Bodies.
Natural Bodybuilding, Figure and Fitness Modeling Workshops are popular IDFA Pre-Show events.
Proud to be an IDFA Athlete
The I am “PROUD to be an IDFA Athlete” YouTube contest was a huge hit! You can view the submitted videos here, http://www.youtube.com/playlist?list=PL03B9F62E54100B65.
Wide Range of Opportunities
We are grateful for the chance to work with businesses to enhance, promote, and expose their goods and/or services during the course of the 2013 competitive season. We offer a wide range of opportunities to participate. Various exciting sponsorship and advertising packages are available. From being an exhibitor at one of or more of the compeitions to being the Official Sponsor of the IDFA.
For further information on sponsorship and advertising contact IDFA at 416.363.IDFA (4332) or at email@example.com.